Its time to make things happen. All through my artistic period i’ve had to meet requirements and standards in my documented work. I’ve always found the style the curriculum delivered difficult to understand, found it counter destructive to mine and others development. So i’m really exceeded to have been given some breathing room when it comes to developing my thoughts, explorations and experiments. Having said this there is still a very encouraging guideline that im sure with time will guide me along the process effectively.

My group have a talented mixed bag of skills and ideas, i think this will come together to gain a competent and exciting proposal

To differentiate myself from the others i’ve chosen to speicalise my personal research into a field that entertains me, Creative Advertising.

This Is a projection onto waterloo train station, its from a advertisement company showing the potential of the work. I’ve seen the genre of work take off, with references in popular culture, for example the gadget show, and other creative areas. The main reason i was drawn to the work was due to the hybrid mix of old and new technology in a non obtrusive way, its easily accessible by all people.

This Dailymail article shows how a chalk artist who can draw 3d illustrations, this is a well known technique and common among wider society. Therefore its originality merit is lacking however i've chosen to utilise it as a resource due to its theory of a classical medium being used in a innovate way to increase the footfall of viewers.

Creative Blog's show some amazing sources of information, there are 6 examples on this page, and in time i will go into detail about each one, but as this is a resource rather than an in depth analysis. The work specialises in useful adaption of the space. For example the simplistic picture of a mini has been transformed into a interactive advert.