Color Choices.

The colour I chose is very important to me. To say its my favorite colour is cheesy and an easy choice. However I think that due to my use of yellow in my work from the last few years and my choices made in fashion and objects I own being predominantly yellow shows that you could say its my “favorite.”

Yellow has very useful attributes for this task, its a warming color that can cheer the viewer. I want people to feel positive about myself and my work as positivity can help people get on side. Yellow has been proven to stimulate mental activity and brain power, this can be drawn from nature as yellow is a sign of danger and fear, therefore makes our brains think. This connotation of fear and danger can help, again, move away from the simple, easy, relaxing nature of the product and create a subconscious balance in the mind. Yellow in real life can instantly be associated to the American taxi cab, this backs up the slightly American feel to the text as this is the widest audience and where I'm looking to attract work. On a white background yellow can melt into the surrounding area and disappear, this can relate to my personality. On the front a very confident person however secretly wanting to melt into the background with others when its the right time.

I also wanted to add a third colour. A neutral tone to compliment the yellow and white. I chose a light grey as i felt this didn't over power the other colours and added a subtle tone to the site.