I Chose this final idea for the following reasons;
1. Horizontal Layout
Has a web 2.0 feel and look
Moves away from print based design
2. 3 main elements
gives the user clear obvious choice
3 elements balance out the space and enable the elements to be horizontal too
3.Header
Central header gives the logo impact attracting the eye initially and therefore becoming a memorable name
4.menu bar
as everything is aimed at the centre of the image a new style of menu bar was needed
i chose to link it up with the header to keep the layout to keep the space uncluttered
5. Text Space
this central area has a wider space to make reading easier on the eye and linking the three images above together creating a whole site rather than separate elements

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